had already established himself in Atlantic City with proposals for Del Webb’s Sahara Boardwalk, another MGM Grand, and Bill Harrah’s Marina (of these the Marina was the only one that was built).
Playboy already operated a casino in London and was looking to exploit the new Atlantic City gaming market. The Playboy Hotel, Atlantic City was developed and built in 1981 by Hugh Heffner’s Playboy Enterprises and Elsinore Corporation.
